Hi. Redhead from the inside out.
I'm Lia Maor. A word person who knows how to build a system, a systems person who remembers there is a human on the other side, and a mother of two divas committed to keeping me humble. The nerve.
The best results live at the point of friction between careful operations and soul, between assertiveness and empathy, and between a strategic message and a customer who just wants to know where the money went.
I did not land in management
Built the digital service operation, brand voice and workflows, led a remote team, and created a trust initiative that grew Google reviews from 220 to 600+, raised the rating to 4.9 and supported search visibility and sales.
Wrote, edited and validated public-facing content inside complex systems, applying UX writing and microcopy to information that genuinely mattered.
Managed e-commerce content, digital copy, user experience and social customer care in a role where content had to look good, stay accurate and sell.
An independent online fashion brand for babies and children, inspired by rock, television and nostalgia. We developed the collection, sewed, printed, packed and shipped. Boaz built and managed the WordPress store; I led advertising, marketing, service, orders and every headache between a good product and a happy customer.
Education